Britains Deetail – Figure Development

Evolution or Revolution?

The introduction of plastic in the 1950s as a material for making toy figures, ushered in a period of rapid innovation and development for Britains. Several distinct generations of figures, each with their own distinctive character, followed each other in swift succession during the post-war decades culminating with the very successful Deetail range of the 1970s.

Britains Deetail – Poses and Finishes

Quality Finish

It almost goes without saying that toymakers want their products to look good. Britains made great efforts in this respect, claiming in their 1978 catalogue that “The Deetail range are superbly modelled figures…each one individually hand-painted and authentically detailed”. Well, that’s a bold claim, so let’s pause a while and take a closer look at just how good they are.