Unique Selling Point
When it came to choosing subjects for their aircraft kits, Matchbox seems to have followed a policy of backing two horses. On the one hand, they followed the other major manufacturers in creating kits of the most well-known and popular aircraft but on the other, they also modelled some very unusual subjects.
Continue reading “Matchbox Aircraft Kits – Uniqueness”
Matchbox kits were colourful. Very colourful. In fact, some people think they were too colourful! To understand why, let’s enlist the help of a small Finch…
Continue reading “Matchbox Aircraft Kits – Colours”
Understanding the Context
Toys, like most objects, reflect the times they are made in. They can do this in many ways, but perhaps the most obvious is through the choice of subject to be modelled. When I see a model, I like to be able to identify the subject and understand why it might have been made. Researching this can open the door to some fascinating history, and teach us a little about the past.
Continue reading “Dinky Military – History Lessons”