Matchbox Aircraft Kits – Box Art

Capturing the Dream

Packaging

The packaging that a kit is supplied in fulfils a number of functions. Primarily it gathers and protects the contents of the kit from damage prior to sale, but of course it also has a role in both identifying the subject of the kit, and persuading you to buy it! In these latter regards, the most significant feature of the packaging is the colour illustration on the box top. Airfix blazed the way and are famous for the quality of their box art, especially the iconic images painted by Roy Cross. With this example in front of them, Matchbox had a lot to live up to, and live up to it they did!

Continue reading “Matchbox Aircraft Kits – Box Art”