It almost goes without saying that toymakers want their products to look good. Britains made great efforts in this respect, claiming in their 1978 catalogue that “The Deetail range are superbly modelled figures…each one individually hand-painted and authentically detailed”. Well, that’s a bold claim, so let’s pause a while and take a closer look at just how good they are.
Continue reading “Britains Deetail – Poses and Finishes”
Britains is a world-famous toy manufacturer known through the first half of the twentieth century for their extensive range of often stiffly-posed lead soldiers. Following the Second World War, plastic became a viable alternative material to work with. In order to take advantage of this development, Britains merged with the up-and-coming plastic soldier manufacturer Herald in 1955. Several ranges of plastic soldiers were subsequently produced.
It was in 1971 that the innovative, colourful and animated ‘Deetail’ range of 1:32 figures and accessories were introduced. Deetail figures certainly were, as the name suggests, nicely detailed, but their distinctive characteristics were that they were pre-painted and well-animated. Uniquely, the plastic figure was also mounted on a metal base, thus giving the figure stability and heft.
Continue reading “Britains Deetail – Introduction”