Britains Deetail – Figure Development

Changing the Approach

Evolution or Revolution?

The introduction of plastic in the 1950s as a material for making toy figures, ushered in a period of rapid innovation and development for Britains. Several distinct generations of figures, each with their own distinctive character, followed each other in swift succession during the post-war decades culminating with the very successful Deetail range of the 1970s.

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Britains Deetail – Accuracy

Figures of Fact or Fantasy?

Knights

Knights are a popular subject for the makers of toy soldiers, and Britains made several sets of them over the years. When the first figures in the Deetail range were released in 1971, it was only a couple of years before sets of foot and mounted knights were added to the range. In line with normal Deetail practice, the new figures were provided with some opponents to fight, in the form of sets of foot and mounted ‘Turkish’ warriors.

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Britains Deetail – Poses and Finishes

Looking Good?

Quality Finish

It almost goes without saying that toymakers want their products to look good. Britains made great efforts in this respect, claiming in their 1978 catalogue that “The Deetail range are superbly modelled figures…each one individually hand-painted and authentically detailed”. Well, that’s a bold claim, so let’s pause a while and take a closer look at just how good they are.

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Britains Deetail – Introduction

Animation and Heft

Britains Deetail

Britains is a world-famous toy manufacturer known through the first half of the twentieth century for their extensive range of often stiffly-posed lead soldiers. Following the Second World War, plastic became a viable alternative material to work with. In order to take advantage of this development, Britains merged with the up-and-coming plastic soldier manufacturer Herald in 1955. Several ranges of plastic soldiers were subsequently produced.

It was in 1971 that the innovative, colourful and animated ‘Deetail’ range of 1:32 figures and accessories were introduced. Deetail figures certainly were, as the name suggests, nicely detailed, but their distinctive characteristics were that they were pre-painted and well-animated. Uniquely, the plastic figure was also mounted on a metal base, thus giving the figure stability and heft.

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