Airfix Military Series – Poses

Predictable Positions?

Poses

Sets of toy soldiers tend to be composed of a handful of fairly predictable poses. After all, buyers love, and expect to find, certain standard poses. But when faced with competition, manufacturers have to find ways of standing out from the crowd. So, what can you do to the poses to excite the market?

There are two obvious and complementary ways of increasing the attractiveness of the sets – by expanding the number of poses in a set, and by innovating with new, and hopefully more exciting, ones. Airfix experimented with both of these, and a good example to illustrate this is their set of Second World War German mountain troops.

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Wiking Ships – Introduction

Pioneer Shipwrights

Wiking

The German firm of Wiking (pronounced ‘veeking’, and meaning “Viking”) are nowadays known for their range of detailed plastic 1:87 vehicles. However, they first made their name as a pre-war pioneer of metal waterline ship model production, in 1:1250 scale.

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Airfix Military Series – Accessories

Broadening the Options

Accessories

As we have already seen with Britains Deetail, complementary accessories were important in increasing the attraction of the range. Airfix certainly understood this, and created a selection of buildings and vehicles to extend the play possibilities of their figures. One of the vehicles they created may be familiar, as we have already encountered it in this blog – the Bedford RL truck.

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Matchbox Aircraft Kits – Updating

Keeping Up To Date

When manufacturers release kits of contemporary subjects, they usually represent the version currently in service. Sometimes, in the haste to release a kit of a new subject then in development, they have to base their research on prototypes. This can pose a problem of accuracy if the subsequent production version differs to any great degree. But even an accurate kit can find itself left behind if the subject it models is upgraded and visually altered during its service lifetime, as often happens with successful aircraft. What does a manufacturer do in this situation?

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Solido Military – Development

Keeping Up To Date

Currency

Throughout most of the production lifetime of the Solido military range, the main French tank was the AMX-30. Naturally, as soon as it appeared Solido made a model. Over the decades the AMX-30 served with the French army, it spawned many variants, and underwent several evolutions. Toy makers like their offerings – especially flagship models for the home audience – to remain current. So how well did Solido fare?

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Dinky Aircraft – Forgotten Greats

Preserving the Memory

Carrying the Mail

Sometimes, a toy manufacturer will create a model for which, in later years, we are truly grateful, because it preserves the memory of a fascinating but otherwise long-forgotten subject. Most makers manage to (unwittingly) do this at some point! In the Dinky Aircraft range, there are several such models, but none better than that of a rather unique craft designed to deliver the mail.

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